Organization

Advertising Standards Authority

The UK's independent advertising regulator.

1 link, 1 backed by primary records

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L'Oréal 2011 advertisement featuring Julia Roberts banned Primary record 1
The ASA's annual report captions the ad as banned and ties its bans of two L'Oréal ads to its guidance that digital retouching must not mislead; the ruling itself was not found.

Timeline 1 date

Proof 1 source

Advertising Standards Authority, Annual Report 2011, Advertising Standards Authority. Primary record
One of the banned L’Oreal ads featuring Juila Roberts, promoting Lancôme foundation
The ASA has banned several ads since the new guidance, including two L’Oreal ads for foundation and face cream.
The guidance clarifies that advertisers shouldn’t use digital retouching or products like hair extensions or false eyelashes in a way that could mislead consumers.

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