Work

BMS Marketing Index 2024

Access to Nutrition Initiative index scoring 18 baby food companies on the WHO code in five markets.

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The debate

What it found

Not one of the 18 companies assessed in the BMS Index 2024 scores 100% compliance with the Code for their policies and practices.1

Who disputes it

Nestlé 7 May 2024
Along with other members of the industry, we informed ATNI we fundamentally disagree with their methodology.2

Each side is quoted in its own words. Whether a finding holds is not decided here.

Connections 1

Timeline 2 dates

Mar 2024 BMS Marketing Index 2024
7 May 2024 Nestlé disputes a finding of BMS Marketing Index 2024 According to Nestlé

Proof 2 sources

BMS Marketing Index 2024: Executive Summary (Access to Nutrition Initiative), Access to Nutrition Initiative, Mar 2024. Scholarship & press
Not one of the 18 companies assessed in the BMS Index 2024 scores 100% compliance with the Code for their policies and practices.
No major baby food brand fully complied with WHO marketing code, says ATNI (Will Chu, with replies from FrieslandCampina and Nestlé), Vitafoods Insights, 7 May 2024. Scholarship & press
Along with other members of the industry, we informed ATNI we fundamentally disagree with their methodology.
The methodology adopted may unfairly penalise companies with a large portfolio assessed because the absolute numbers used by ATNI can easily trigger lower scoring

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