Concept
Diamond engagement ring
A ring set with a diamond, given to mark an engagement.
- developed by N. W. Ayer & Son (in a historian's words, revived and expanded the tradition) 1939 –
Connections 2
developed by
- Tiffany & Co. 1886 its own account: established its diamond ring as a symbol of commitment According to Tiffany & Co. Primary record 1
- N. W. Ayer & Son 1939 – in a historian's words, revived and expanded the tradition Scholarship & press 2
Timeline 2 dates
- 1886 Tiffany & Co. developed Diamond engagement ring According to Tiffany & Co.
- 1939 – N. W. Ayer & Son developed Diamond engagement ring
Proof 2 sources
-
LVMH Reaches Agreement with Tiffany & Co., LVMH, 25 Nov 2019.
Primary record
Since 1886, when it established the eponymous diamond ring as an enduring symbol of commitment, Tiffany has stood for love.
-
Why a Diamond Means Forever: The Creation of the Diamond Engagement Ring Tradition in the United States, 1939-1996, Jennifer Lynn Pequignot, doctoral dissertation, Auburn University (drawing on the N. W. Ayer records at the Smithsonian), 2019.
Scholarship & press
Through its early advertising campaigns for De Beers, N.W. Ayer managed to revive and expand the diamond
Page history 1 change
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