Concept

Direct-to-consumer eyewear

Designing glasses in-house and selling them straight to customers, without going through traditional channels.

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Proof 1 source
  1. History, Warby Parker. Self-published Archived copy
    By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we're able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price.
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