Person

Helena Rubinstein

Beauty entrepreneur who opened a salon in Melbourne in 1902 and built a cosmetics company.

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founded

  • Helena Rubinstein (brand) 1902 Scholarship & press 1

    The first salon was in Melbourne, by the Australian Dictionary of Biography.

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Timeline 1 date
  1. 1902 Helena Rubinstein founded Helena Rubinstein (brand)
Proof 2 sources
  1. Helena Rubinstein, Australian Dictionary of Biography, Australian Dictionary of Biography, Australian National University. Scholarship & press Archived copy
    Thompson provided £100, the printer produced a label designed by the artist, and Helena opened her salon. Launched as Crème Valaze, costing tenpence and sold at six shillings
  2. The History of Beauty (interview with Geoffrey Jones on Beauty Imagined), HBS Working Knowledge, Harvard Business School, 19 Apr 2010. Scholarship & press
    And then there was the ever-feuding Helena Rubinstein and Elizabeth Arden, who transformed beauty salons from places considered the moral equivalent of brothels to palaces of opulence and style.
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