- Also known as
- JWT
Connections 1
involved in
- Pond's society-women endorsement campaign agency Scholarship & press 1
Proof 1 source
-
The Power of Refined Beauty: Photographing Society Women for Pond's, 1920s-1950s (Introduction), Duke University Libraries.
Scholarship & press
J. Walter Thompson Company (JWT), found that growing numbers of middle-class women, equating price with quality, and quality with European origins, were paying several times more for imported toiletries than for Pond’s products of similar, if not higher, caliber.
Page history 1 change
- Add 55 stories, each checked against its sources96e92fe6
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