Event

The European review of Mars’s purchase of Kellanova (2025)

The European Commission opened an in-depth investigation in 2025 and approved the purchase unconditionally on 8 December 2025.

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European Commission approved the deal unconditionally after an investigation Scholarship & press 1
Mars, Incorporated buyer; the Commission found Mars already had some market power, and no evidence the deal would raise its bargaining power over retailers Scholarship & press 1
Kellanova company bought Scholarship & press 1

Timeline 1 date

Proof 1 source

European Commission approves Mars' acquisition of Kellanova, Just Food, 8 Dec 2025. Scholarship & press
approved unconditionally
The Commission’s investigation has confirmed indications that both Mars and Kellanova already enjoy a degree of market power in several product markets in multiple member states
the evidence collected did not support a finding that the proposed transaction would increase Mars
The European Commission has given the green light to Mars’ $35.9bn takeover of Kellanova.

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