Event

OxyContin launch (1996)

Purdue began marketing OxyContin in January 1996, according to the 2007 statement of facts.

3 links, 3 backed by primary records

Connections 3

Richard Sackler said at the launch party that a "blizzard of prescriptions" would follow, according to the Massachusetts complaint According to Massachusetts Attorney General Primary record 1
OxyContin the drug launched Primary record 2
Purdue Pharma marketed OxyContin Primary record 2

Timeline 1 date

Proof 2 sources

Commonwealth of Massachusetts v. Purdue Pharma L.P. et al., First Amended Complaint and Jury Demand (complete unredacted version), Massachusetts Superior Court, Suffolk County (filed by the Massachusetts Attorney General), 31 Jan 2019. Primary record
the launch of OxyContin Tablets will be followed by a blizzard of prescriptions that will bury the competition.
The Purdue Frederick Company, Inc. and Top Executives Plead Guilty to Misbranding OxyContin; Will Pay Over $600 Million, U.S. Attorney’s Office, Western District of Virginia, 10 May 2007. Primary record Archived copy
beginning in January 1996 and continuing through June 30, 2001, Purdue’s market research found that “[t]he biggest negative of [OxyContin] was the abuse potential.”
Despite this finding, Purdue’s supervisors and employees falsely and misleadingly marketed OxyContin as less addictive, less subject to abuse, and less likely to cause withdrawal than other pain medications.

Page history 1 change