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The story of Paula's Choice

Skin care brand founded by Paula Begoun in 1995; bought by Unilever in 2021.

Paula’s Choice. Skin care brand founded by Paula Begoun in 1995; bought by Unilever in 2021.

2021

Paula’s Choice, part of Unilever.

14 Jun 2021: Unilever acquired Paula’s Choice.

Agreement announced 14 June 2021; the terms were not disclosed in the release.

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