Event
Pond's society-women endorsement campaign
Advertising campaign for Pond's creams that ran from 1924 into the 1950s.
- Dates
- 1924–1959
Connections 2
involved
- Pond's advertiser Scholarship & press 1
- J. Walter Thompson Company agency Scholarship & press 1
Timeline 1 date
- 1924–1959 Pond's society-women endorsement campaign
Proof 1 source
-
The Power of Refined Beauty: Photographing Society Women for Pond's, 1920s-1950s (Introduction), Duke University Libraries.
Scholarship & press
Thus Pond’s socialite endorsement campaign was born, one that ran for over 30 years, from 1924 through the 1950s.
J. Walter Thompson Company (JWT), found that growing numbers of middle-class women, equating price with quality, and quality with European origins, were paying several times more for imported toiletries than for Pond’s products of similar, if not higher, caliber.
Page history 1 change
- Add 55 stories, each checked against its sources96e92fe6
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