The story of A diamond is forever
Advertising slogan written for De Beers in 1947 by the agency N. W. Ayer.
1947
A diamond is forever. Advertising slogan written for De Beers in 1947 by the agency N. W. Ayer.
1947
Frances Gerety developed A diamond is forever. Copywriter.
In her 1998 interview Gerety said the idea of adding a line to the advertisements was her boss Gerold Lauck’s.
N. W. Ayer & Son developed A diamond is forever. Put the line in its De Beers advertisements.
1948
De Beers adopted A diamond is forever.
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