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The story of Helena Rubinstein (brand)

Beauty brand founded by Helena Rubinstein, now listed among L'Oréal's luxury brands.

Helena Rubinstein (brand). Beauty brand founded by Helena Rubinstein, now listed among L’Oréal’s luxury brands.

1902

Helena Rubinstein founded Helena Rubinstein (brand).

The first salon was in Melbourne, by the Australian Dictionary of Biography.

1988–2005

L’Oréal acquired Helena Rubinstein (brand).

L’Oréal’s history dates the purchase to the period 1988 to 2005 without a year.

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