The story of N. W. Ayer & Son
Philadelphia advertising agency; made De Beers advertising from 1939 to the 1990s.
N. W. Ayer & Son. Philadelphia advertising agency; made De Beers advertising from 1939 to the 1990s.
2 Dec 1938
De Beers awarded a contract to N. W. Ayer & Son. $10,000, Diamond Market Investigation Survey and Report.
1939 –
N. W. Ayer & Son developed Diamond engagement ring. In a historian’s words, revived and expanded the tradition.
1943–1970
Frances Gerety worked at N. W. Ayer & Son. Copywriter.
1947
N. W. Ayer & Son developed A diamond is forever. Put the line in its De Beers advertisements.
4 sourced connections, each with its evidence. Open the explorer to follow any of them further, filter by lens, or move through time.
Drawn from the sourced links on N. W. Ayer & Son. Change a link and this story changes with it.