The story of L'Oréal
French beauty company, founded in 1909.
1909 –
L’Oréal. French beauty company, founded in 1909.
1909
Eugène Schueller founded L’Oréal.
Founded the firm that, by L’Oréal’s account, became L’Oréal in 1939.
1988–2005
L’Oréal acquired La Roche-Posay and Kiehl’s.
L’Oréal acquired Helena Rubinstein (brand).
L’Oréal’s history dates the purchase to the period 1988 to 2005 without a year.
2011
L’Oréal, sanctioned by Advertising Standards Authority. Advertisement featuring Julia Roberts banned.
The ASA’s annual report captions the ad as banned and ties its bans of two L’Oréal ads to its guidance that digital retouching must not mislead; the ruling itself was not found.
30 Jun 2014
L’Oréal, charged by U.S. Federal Trade Commission. Alleged unsubstantiated claims for Lancôme Génifique and L’Oréal Paris Youth Code. L’Oréal settled with U.S. Federal Trade Commission. Proposed consent order, placed on the public record for comment.
A charge is an accusation, not a finding of guilt.
31 Dec 2024
Françoise Bettencourt Meyers, board member of L’Oréal. Director.
Financière L’Arcouest SAS owns a stake in L’Oréal. 27,650,000 shares, as of 31 Dec 2024.
Françoise Bettencourt Meyers owns a stake in L’Oréal. 34.76%, as of 31 Dec 2024.
L’Oréal’s report counts the family together, with two family holding companies.
L’Oréal includes CeraVe, Helena Rubinstein (brand), Kiehl’s, La Roche-Posay and Lancôme.
24 sourced connections, each with its evidence. Open the explorer to follow any of them further, filter by lens, or move through time.
Drawn from the sourced links on L’Oréal. Change a link and this story changes with it.
Pictures, from Wikimedia Commons: Paris, Yann Caradec from Paris, France, CC BY-SA 2.0.
.jpg){kind=link}